We Were Always the Target Market — We Just Didn’t Know It

Outdoor gear is often seen as something for tourists, hikers, and travellers. But in many villages around Bushbuckridge and the Greater Kruger region, the outdoors is not a weekend activity — it’s everyday life.

From long walks on gravel roads to working under the African sun, rural communities already live the lifestyle that many outdoor brands are built for.

So why do many people still feel like those stores are “not for them”?

In this thought-provoking feature, Khutso Waga Seoke reflects on perception, identity, and the untapped relationship between rural consumers and outdoor brands operating in tourism towns like Hoedspruit.

Read the full story on:
🌍 www.beyondkruger.africa

Beyond Kruger Magazine
Telling the stories of the communities living alongside the wild.